The service, launched in 2010, is under a larger nonpartisan, nonprofit called Democracy Works and is funded by partners like the Knight Foundation and Google.
Snapchat also is not collecting or monetizing any individual user data in this campaign.
Snapchat, the blink-and-you’ll-miss-it photo-messaging service, turned down a billion offer from Facebook, rumored earlier this year to be developing its own version of the ephemeral app.
Now after gaining millions of users through tests in a dozen countries like Poland and Australia, Messenger Day is rolling out for everyone at the top of Facebook’s chat app with today’s i OS and Android updates, plus in desktop messaging threads.
Snapchat is helping people register to vote in the upcoming election. who is 18 and older and therefore eligible to vote can see the video ads between Snapchat Stories that direct to a voter registration mobile webpage within the app that's powered by Turbo Vote. We hope this effort amplifies our community's voice come November," a Snapchat spokesperson told To get Snapchat users' attention, the company has partnered with several celebrities, including Dwayne "The Rock" Johnson, Ryan Seacrest, Jared Leto, Ciara and Jimmy Fallon, to create videos sharing why to vote and explaining how it's done.
The mobile storytelling app is running a public service campaign in partnership with nonprofit Democracy Works' Turbo Vote that encourages voter registration and allows users to check their eligibility and register all within Snapchat. The 10-second videos encourage Snapchat users to swipe up on the app, where they'll be directed to register. For now, there's no method to "snap to register" in part due to state laws.
Snapchat has evolved from being an app with a handful of obvious naughty uses to a social media platform where you can both broadcast your life and watch content from a wide range of sources.
The messaging app’s ability to let you control the privacy of the pictures and videos you send was integral to its popularity. Select a “unique identifier” for your account that cannot be changed once it’s set. Snapchat will ask you if it can tap into your phone’s contacts list.