Or rather, it's just a small part of a bigger problem with online dating.
And the problem isn't really just a problem with online dating—it's a problem that extrudes from online markets in general: They lack sufficient friction, and paradoxically this is not a good thing.
It is accurate to say that the research findings showed some behavior and attitudes of the online daters who joined the internet community with different motivations, expectations and backgrounds, but it is inaccurate to assume the behavior and attitudes reflect real interpersonal attractions.
A frictionless market is one that puts together buyer and seller without transaction costs.
In the real world there is no such thing as a frictionless market, but some markets have more friction than others.
They have to stop thinking in individual terms and start feeling in rapport terms.
Brooks calls this “the enchantment leap”—when “something dry and utilitarian erupts into something passionate, inescapable and devotional.” The algorithmic relies on the measurable, and thus most often depends on the physical, as Brooks points out.