Swiping left and right Tinder may have spearheaded the swiping trend, but other online dating apps, including Match.com, are following suit.For those who don’t know how Tinder works, users are able to quickly view tons of profiles with the swipe of a finger.One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.
“As our personal time becomes more precious, the dating and mating process is speeding up in correspondence.” If you’re one of the millions of online daters in the United States, here’s a glimpse of the trends you can expect to see in 2015.
Matchmaking is one of the world's oldest professions.
With the many thousands of apps and websites available it's no surprise that the business is blossoming.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.