By involving your friend, you’ve not only done the hard bit (letting them know), but you now have someone to use as a virtual wing man, and you can get them to help you out.In short it’s a social dating site - is a social network of single people all described by their friends."You can't put up a fake picture and misrepresent yourself on Facebook when you have 600 friends," said founder Justin Krause."This is a better system because it cuts through the crap. You can tell whether someone is legit." Traditional online matchmakers have served up a courtship process that looks a lot like online shopping: Users browse photos hoping to find something (or someone) they like, then choose a product (or person) to engage with offline.
With Friendlylook, users have the ability to create private social events to meet people in real life. Members can set a search parameter of two-four degrees away from them to meet strangers.And if you look at these new players, they're taking advantage of the fact that they have this fabulous universe of people." Facebook revolutionized the web by replacing screen names with real names, and now online dating startups are following suit with features that eliminate anonymity.The creators of these sites say this shift will help keep users honest and accountable for their actions, which in turn should help people find better matches, lessen the stigma attached to many matchmaker sites, and make online dating feel more like offline dating.A notorious “fixer”, Sarah often wondered if there was an easier way to match-make her friends without terrifying them!She realised that if friends wrote descriptions for a single friend and placed them all on the same site, they could check each other out.